My family has been in the car business for over 40 years.  Although it wasn't my preferred career choice, it was hardly surprising that I ended up working in the motor trade too!  After leaving school I initially worked in the family business, but soon left to work in large dealerships selling new cars including Ford and Honda before spending almost 9 years selling new BMWs in the Hull dealership.

Although I thoroughly enjoyed my time with BMW, an opportunity arose for me in the car leasing industry, working for a company who'd been one of my customers.  Working in the leasing industry was a really eye opener.  It quickly became apparent that many business customers received poor advice in the big car dealerships and were therefore only too happy for someone to explain the various options properly.

It wasn't long before I felt I could do a better job than the company I was working for, so in March 2000 I left to start my own company. I felt that a small efficient business, with low overheads, could do a better job at explaining car financing options and putting the deals together than most of the car dealerships and large leasing companies.

This approach was very successful.  There’s been a few changes in recent years but the basic formula has remained the same.  The philosophy is to deal with every customer in a prompt and courteous manner and to provide a level of expertise second to none.  I believe this approach combined with genuine value for money will make customers want to return again in the future - as in fact many already do.  Their loyalty and recommendation to others bears witness to the fact that 'customer care' is not just a phrase, but is a cornerstone of our business.